TVS AE

Commercial Vehicle and Engine Specialist

Service

Full business rebrand

Client

TVS Auto Electrics

TVS_AE_Logos_2.jpg

A full business rebrand to concentrate on its main product pillar groups: Vehicle Safety, Emissions & Engine.

The "TVS' had to be used from the previous brand of Lucas TVS, it was softened slightly on the corners to harmonise more with the rest of the 'ae' logo.

The 'ae' symbol is split into 3 for the pillar groups and gives you the idea of an infinity track that keeps moving, which is what the company aims to do for commercial vehicles. 

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