TVS AE

A full business rebrand to concentrate on its main product pillar groups: Vehicle Safety, Emissions & Engine.

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The "TVS' had to be used from the previous brand of Lucas TVS, it was softened slightly on the corners to harmonise more with the rest of the 'ae' logo.

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The 'ae' symbol is split into 3 for the pillar groups and gives you the idea of an infinity track that keeps moving, which is what the company aims to do for commercial vehicles.