Commercial Vehicle and Engine Specialist
Full business rebrand
TVS Auto Electrics
A full business rebrand to concentrate on its main product pillar groups: Vehicle Safety, Emissions & Engine.
The "TVS' had to be used from the previous brand of Lucas TVS, it was softened slightly on the corners to harmonise more with the rest of the 'ae' logo.
The 'ae' symbol is split into 3 for the pillar groups and gives you the idea of an infinity track that keeps moving, which is what the company aims to do for commercial vehicles.